Next summer, H&M launches their new Brand ARKET in London. The PRICE RANGE will be slightly higher than H&M's core collection.
As a consequence of China's higher production prices or as a consequence of better quality?
WHAT EVER, A GOOD SIGN!
Selected Arket stores will include a CAFE CONCEPT featuring ‘new Nordic’ cuisine.
Arket joins H&M’s existing brand portfolio, which includes & Other Stories, Cheap Monday, COS, Monki, and Weekday, as well as its flagship H&M brand.
430 new stores will open this financial year, including outposts in new markets like Kazakhstan, Colombia, Iceland, Vietnam and Georgia.